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Posh Blog

Color Theory: Living La Viva Magenta


Why hello there, Spring. If the only time you toast to a new year is December 31st, might we suggest doubling your pleasure by sinking into the true nature of rebirth with the Spring Equinox. March marks the astrological new year, so it’s only fitting to tap into the energetic fire of Aries season with Pantone’s Color of the year–Viva Magenta.


Pantone’s Viva Magenta 18-1750 vibrates with vim and vigor as it descends from the heritage of the red family. This expressive signal of new strength pulsates with optimistic self-expression. To live without restraint is the narrative this boundless shade manifests. The Pantone Color Institute states: “In this age of technology, we look to draw inspiration from nature and what is real…Viva Magenta is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in primordial, Viva Magenta reconnects us to original matters. Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength.” [Leatrice Eiseman, Executive Director] Sounds like a solid plan to us.


We reside in an industry that takes celebrations seriously. Give us real moments over meta every time. Spring bursts into society season, where galas, socials, brunches, baby blooms, graduations, weddings, and events (oh my!) all take center stage. With our new collections finally hitting the scene, Pantone 18-1750 finally gets to meet its match with Ginorri 1735. Porpora Orientel Italiano here’s looking at you, kid.

The Italian translation of Porpora hints at purple but shades marvelously mauve. And why not lean into an unconventional shade for these unconventional times? We’ve also waxed poetic about our love for living la dolce with Ginorri’s Oriente Italiano Collection, so of course we are venturing into maximalism with an all-magenta moment. Root this over-the-top idealism with gilded edges of golf floral motifs with the Caskata Arbor Gold Collection and deep pink Duchess Goblet that encourages pour taste well before the plate settings are cleared.


A beautiful atmosphere invites stimulating conversation. And since it’s Aries season, fire up intrigue around the table by sharing sun and moon sign compatibilities. We are all wonderfully layered, and there is nothing more disarming than reaching for insight from the stars together. An Aries Sun with Sag Moon might be an open-minded fire starter (in the best way) while an Aries Sun with a Pisces Moon is always a pleasure to be around.


Bookmark this haute list for moodboarding your next mauve-elous soiree.


A lust for life. Bring something a little more bold into the everyday.


Linen: Wavelength Fuchsia

Charger: Marie Daage Champagne Stripe

Dinner Plates: Ginori Porpora

Bread + Butter: Caskata Arbor Gold

Flatware: Contessa Gold

Glassware: Etched Amber Stemware | Duchess Goblet in Pink


Lean in just a little bit closer and hear what we have to say with the Mila Chair in Burgundy. A roomy yet modern seat with a sleek soft velvet cushion was made for luxurious round table moments with friends.

Photography by Taz Bentley Photography / Silk Flowers by Botanical Mix / Paper Goods Designs by Kane & Co

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