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Living La Viva Magenta

Why hello there, Spring. If the only time you toast to a new year is December 31st, might we suggest doubling your pleasure by sinking into the true nature of rebirth with the Spring Equinox. March marks the astrological new year, so it’s only fitting to tap into the energetic fire of Aries season with Pantone’s Color of the year–Viva Magenta.


Living La Viva Magenta. Pantone’s Viva Magenta 18-1750 vibrates with vim and vigor as it descends from the heritage of the red family. This expressive signal of new strength pulsates with optimistic self-expression. To live without restraint is the narrative this boundless shade manifests.