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Posh Blog

Hip to be square

The imagination and creativity behind the Louis Vuitton brand is incredible. We know it can become a cliche because it is EVERYWHERE, but it really does hit the luxury mark, often with a sense of humor and certainly with a strong grasp on the art of the world around us. No one else feels as fresh while maintaining such an iconic status in the world of branding and design. The recent campaign features the graphic square print that we've loved since early YSL and is trending again in the world of fashion. Marc Jacobs enlisted artist Daniel Buren to create the check pattern we are loving right now (and inspired by Buren's 1986 installation at the Palais Royal, Les Deux Plateaux). We couldn't help but notice how we've also seen the squares showing up in editorials and shoots for tabletop. Even our Tabletop Tuesday feature this week had a mix of round and square plates (see it here). What do you think about this graphic direction of print and tabletop...Would you go bold and repetitious with your tabletop? Is it hip to be square again?

The Louis Vuitton Spring 2013 Campaign | Photographed by STEVEN MEISEL

Left: The yellow check maxi skirt from LV | Image via STYLE.COM || Right: White Square China suddenly looks fresh and modern | Calligraphy by PLURABELLE CALLIGRAPHY | Stationary design by CHRISTINA REINERSMAN | Image by VOLARE EVENTS
Left: Black pattern from the new LV campaign | Image via STYLE.COM | Right: Black Check Linen from P.O.S.H. COUTURE RENTALS

NOTE: Remember last season's polka dot theme at Louis Vuitton? We loved seeing it during NY Fashion Week and huge installations in Paris. Not only that, but it certainly inspired a lot of what we saw going out with our polka dot collections. Remember when we blogged about the windows at LV in NYC featuring a collaboration with artist Yayoi Kusama?

Clockwise from top left: Pink and Yellow Polka Dot China / Polka Dot Overlay / Green Scalloped Charger, Simply Platinum China, Silver Bead Salad Charger, Green Polka Dot, Glass Compote / The Louis Vuitton display in-store at Printemps - Paris | Images our own.

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